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Supermarkets feel the heat from growing e-commerce

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Supermarkets feel the heat from growing e-commerce

Buying a two-kilogramme (kg) packet of maize flour for Sh45 is certainly unimaginable for Kenyans who have been grappling with sky-high prices for the staple food.

But this is turning out to be a reality following a deal between online store Jumia and Tuskys Supermarket.

The two retailers will sell Soko Ugali brand at Sh45. The price of the flour had shot up to more than Sh150 for 2kg packet before the government intervened and allowed for importation of cheap maize.

This new partnership points to the rapidly growing e-commerce sector in the country, increasingly disrupting the retail landscape.

The endless queues of customers that have been common at supermarkets are gradually getting shorter as more Kenyans sit comfortably in their homes and shop using their mobile phones.

This trend partly explains the current woes bedevilling the retail chains in the country.

Google Kenya Country Manager Charles Murito, notes that technology has had a great impact on how individuals live their lives today.



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