Haus of Kühl Jägermeister’s experiential cultural platform made its Nairobi debut on Saturday, 26th September, 2026 – transforming Sk8City into an immersive space with multiple stages, celebrating music, dance, fashion, art and nightlife.
The event brought together international stars, including South African acts KMAT and MfanaTouchLine, alongside more than 36 Kenyan DJs, dancers and musicians. The extensive roster included soulful singer Iyanah, dancers Ian Tico and Thee Iconic, as well as more than 30 DJs and collectives representing the diverse sounds and subcultures of Nairobi’s nightlife and creative ecosystem.
Hosts Mariah and Sameer Bry guided audiences through the experience as performers kept the energy moving across the Main Stage, Dance Stage and Silent Disco curated by Studio Can-V. The latter offered a different take on musical discovery, giving emerging DJs from the Studio Can-V network a platform to showcase their sounds through head-to-head battles.
It was an impressive lineup representing Kenya’s diverse sound palette, alongside emerging international sounds. Other performers included Basthma, Burugu, Calvin The Curator, Coco Kahi, DJ Lyta, DJ Mani, DJ Rayma, Hiribae, Jayeda, JM1, Kamz, Kaneda, Kiptala, Kurtiss E, Love, Mani, Monzo, Mura, Mtu Solo, Mr. Arkiteck, N!k, Njeri wa Babaa & Santa Currie, Safari Oontz Collective, Selekta V, Selo, Shi, Sir M & Mista C, Suraj, The Vibe Initiator, Tinashe The DJ, Wembe Waves and Zhai.
Haus of Kühl Nairobi created a series of spaces designed to encourage discovery and self-expression. Another cool spot was Manifest Speakeasy which offered guests an intimate retreat inspired by Jägermeister Manifest, a sipping, extra oak-barrel aging and unique five-maceration drink, while the Meister Market brought fashion and art into the experience with Nairobi streetwear brands Have A Good Trip, Makasi Studios and Pe$os. Guests explored and shopped limited-edition Jägermeister merch collaborations.
The Gaming Zone added another layer of entertainment with old school arcade, console games and prizes taking consumers on a journey back into time.
The event prioritised wellbeing and responsible enjoyment through SafeNow, giving guests added safety and support throughout. The app enabled quick alerts to trusted contacts, while the SafeNow Zone offered a calm space to reset with phone charging, free Wi-Fi, water and headsets playing ambient, relaxing soundscapes.
Ephraim Manana, Senior Culture & Experiential Marketing Manager for Jägermeister in the Middle East & Africa region says, “Bringing Haus of Kühl to Nairobi for the first time has been an incredible experience for us! Nairobi has such a powerful creative pulse and the audience really represented this. We created a platform where different worlds of culture collided; from music, dance, fashion, art, discovery and community and what stood out was the fantastic range of talent from Kenya and South Africa,” adding, “Haus of Kühl is about creating spaces where established and emerging creatives can share the same platform, and Nairobi delivered that spirit in a big way!”
As the first East African edition of Haus of Kühl, the Nairobi debut connected Jägermeister’s global cultural platform with the city’s creative community, bringing music, fashion, art and nightlife together in one immersive experience. From the dancefloor to the fashion market and interactive spaces, the event captured Jägermeister’s Anything But Ordinary spirit while celebrating Nairobi’s diverse creative scene.
