Safaricom today hosted the Safire Connect Forum in Meru County, bringing together over 350 farmers, agri-entrepreneurs, and industry stakeholders for a day focused on agribusiness empowerment.
The forum, which is part of the M-PESA Sokoni, Mt Kenya Edition, offered participants hands-on learning in artificial intelligence, digital tools, and social commerce strategies designed to turn traditional farming into profitable, tech-enabled businesses.
“Through platforms like Safire Connect and solutions like DigiFarm, we are enabling farmers to reimagine what is possible. Today’s forum has empowered hundreds of farmers in Meru with knowledge, networks, and practical digital tools that will accelerate their growth in a data-driven agricultural economy,” said Patrick Mburu, Regional Business Lead, Safaricom PLC.
In partnership with DTB, Centonomy, Transunioin, E-Mobilis, and Strathmore Business School, the forum featured a range of expert-led sessions covering smart farming, financial wellness, AI insights, and mobile-based marketing. Farmers explored tools for managing crops, accessing credit, and selling their produce using mobile platforms and social media.
At the heart of the forum was DigiFarm, Safaricom’s flagship agri-tech platform, which connects smallholder farmers to certified inputs, financial services, e-learning modules, and ready markets. Additional Safaricom business solutions showcased included Ziidi MMF, Fuliza ya Biashara, Pochi la Biashara, Taasi Till, and Taasi Pochi, all designed to support business efficiency and financial inclusion.
The Safire Connect Forum is among several community-driven activations under the M-PESA Sokoni – Mt Kenya Edition, a regional celebration of M-PESA @ 18, running from 21st to 26th July 2025. The tour features roadshows, rewards, and engagement forums, deepening Safaricom’s commitment to empowering communities across Kenya.
