Kenya’s role as a gateway to East and Central Africa was highlighted on Friday at a high-level Trade and Investment Roadshow in Nairobi, drawing over 300 policymakers, investors, and business leaders from 35 countries.
The three-day summit, hosted by Equity Bank under the theme “Unlocking East Africa: Kenya’s Role as the Engine of Regional Prosperity,” positioned Kenya as the strategic entry point to a regional market of 350 million consumers.
During the event, Equity Group CEO Dr. James Mwangi urged global investors to seize opportunities in East Africa, emphasizing the region’s growing economic stability, youthful population, and rapid embrace of digital technology.
“Africa is experiencing a period of sustained, accelerated growth,” Mwangi said. “Over 75 percent of our population is under 35. They are digital natives and will be your customers and business partners for the next two decades.”
The roadshow showcased Kenya’s potential as a hub for trade, innovation, and investment, reaffirming its strategic importance in the wider regional economy.
