Amid growing concerns over gambling addiction in Kenya, particularly among the youth, the country’s betting industry is stepping up to address these challenges head-on. The sector has introduced a range of new measures aimed at curbing gambling-related harms and promoting healthier engagement with betting.
Recognizing the increasing number of individuals, especially young people, who are struggling with gambling addiction, the Association of Gaming Operators (AGO) has moved to implement stricter safeguards. These measures include advanced systems to ensure that minors are unable to access gambling platforms, addressing one of the core issues driving addiction in the country.
In addition to improving age verification, the betting industry has introduced self-exclusion tools that allow individuals to voluntarily block themselves from gambling activities. These tools are designed to give users more control over their behavior and help prevent problem gambling before it spirals out of control.
Further demonstrating its commitment to public health, the industry has launched an extensive campaign focused on educating the public about the risks of gambling and the importance of responsible gaming. The initiative includes providing 24/7 support hotlines, where individuals struggling with addiction can access confidential advice and assistance.
These steps mark a significant shift in the industry’s approach, highlighting its growing responsibility in managing the social impacts of its operations while encouraging safer betting practices.
