The World Rally Championship (WRC) in Naivasha is one of the biggest sporting events in Kenya, attracting thousands of motorsport fans, local and international tourists, and business enthusiasts. This high-energy event presents numerous opportunities for entrepreneurs to make money while enjoying the thrill of the rally.
If you’re looking to tap into the WRC crowd and turn a profit, here are some business ideas to consider – and remember, banking with KCB ensures your hard-earned money is safe and accessible.
1. Food and Beverage Stalls
With thousands of spectators gathered at different rally stages, food and drinks are always in high demand. Setting up a food stand offering nyama choma, burgers, fries, soft drinks, and energy drinks can be a great way to make quick sales. Cold beverages are especially popular due to Naivasha’s heat.
2. Mobile Bar and Alcohol Sales
Naivasha is known for its party scene during the WRC weekend. Selling beers, cocktails, and spirits at designated areas or private parties can be highly lucrative. Partnering with established brands and obtaining the necessary licenses will make this business even more profitable.
3. Merchandise and Rally-Themed Souvenirs
Rally fans love memorabilia! Branded T-shirts, caps, wristbands, and keychains featuring WRC themes can sell fast. Customized merchandise with witty rally-related slogans or Kenya’s safari rally history could attract even more buyers.
4. Car Wash and Detailing Services
With the dusty and muddy terrain of Naivasha, many rally attendees will need car cleaning services before heading back to the city. A pop-up car wash offering interior detailing, waxing, and tire shine services can generate good income throughout the weekend.
5. Accommodation and Camping Services
Hotels and lodges in Naivasha tend to be fully booked during the rally, making Airbnb rentals and camping sites a great alternative. If you have extra rooms, tents, or camping gear, you can rent them out to rally enthusiasts looking for affordable accommodation options.
6. Transport and Taxi Services
Since many rally fans come in groups, offering taxi services, car rentals, or boda boda rides can be a good business. Many people also need designated drivers after a night of partying, making private chauffeur services a great option.
7. Photography and Videography
With social media playing a huge role in events, many attendees want professional photos and videos of their rally experience. If you have photography or drone skills, you can sell instant rally photos, video coverage, or live streaming services.
8. Phone Charging and Power Banks Rental
With long hours spent at rally locations, people’s phones run out of charge quickly. Setting up a phone charging station powered by solar panels or generators can attract many customers. Renting out power banks is also a smart way to make money.
9. Pop-Up Bars and VIP Lounge Services
For those who can invest more, setting up an exclusive VIP lounge with premium drinks, good music, and comfortable seating can be a high-end money-maker. Partnering with brands for sponsorships can also maximize profits.
10. Event and Party Planning Services
If you have connections with DJs, sound providers, and security teams, you can organize parties and after-parties for the WRC crowd. Many businesses and individuals look for professionals to host top-tier experiences during the rally weekend.
Secure Your Earnings with KCB Bank
With all the cash flowing at the WRC, it’s important to ensure your money is safe. Opening a KCB Bank business account allows you to deposit your earnings securely, access mobile banking, and enjoy seamless transactions. KCB’s Lipa na M-Pesa, mobile banking, and ATM services make it easy for businesses to operate smoothly.
By planning well and leveraging these business opportunities, you can turn the WRC Naivasha Rally into a profitable venture while keeping your money secure with KCB Bank.
